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Russell Wendell Simmons
Posted on Apr 27, 2016 by Administrator
Russell Wendell Simmons (born October 4, 1957) is an American business magnate. The Chairman and CEO of Rush Communications cofounded the hip-hop music label Def Jam and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris. Simmons most recently launched All Def Digital, an original content channel on YouTube with over a million subscribers. Simmons has been described as the third richest figure in hip hop, having a net-worth estimate of $340 million in 2011.
Simmons co-founded Def Jam in 1983 with Rick Rubin who sold his share of the company for $120 million to Universal Music Group in 1996. In 1985 Russell Simmons co-produced and appeared in the film, Krush Groove. Simmons' company, Rush Communications Inc. includes over ten businesses and three non-profits. Simmons has also produced television hits HBO's Def Comedy Jam, Def Poetry Jam and currently has a development deal with HBO  In 1996, Simmons co-produced the hit film The Nutty Professor, starring Eddie Murphy.
Russell Simmons has been vegan since 1999 and advocates Ahimsa and veganism, citing animal rights along with the environmental and health benefits. Simmons is a supporter of Farm Sanctuary, an organization working to end cruelty to farm animals. People for the Ethical Treatment of Animals awarded him with the 2001 PETA Humanitarian Award and the 2011 Person of the Year Award.
Simmons describes himself as a Christian yogi, with a love and respect for all religions. Simmons practices a method of Yoga known as Jivamukti Yoga, which encourages vegetarianism and social and environmental activism.
Simmons is also a practitioner of Transcendental Meditation (TM) and a supporter of the David Lynch Foundation for Consciousness-Based Education and World Peace, which was established to ensure that any child in America who wants to learn and practice TM can do so.